The Chinese company Sheina global fashion and lifestyle online platform has infinite offers, always about to end, and a huge variety of products that makes you never finish seeing its garments (it is what is known as the ‘infinite scroll’). Before these practices, 24 European consumers organizations They denounce that this Chinese giant manipulates the consumer with those dark patterns and asks Europe to review it.
They tell you that they are the last units, they incite you to buy because the product is going down a lot of price and in the end they get that, in a way, you end up buying things that you do not need. They are dark patterns, as these organizations denounce, to force a compulsive purchase.
“What they try is to manipulate to buy a lot and very fast,” he says Ileana Izverniceanu, Portavoz from Ocu. When we open this website we have already started to receive coupons that seem addressed only to us, but we have not even registered, something that they also constantly insist.
Not to fall into temptation: “Reflection, comparison and more close co -products,” says Izverniceanu. And, according to experts, the overconsuming of this “ultra -grape” fashion is becoming a serious problem with repercussions at many levels.
